What We do

Festival Curation/Programming and Directing

Over the years we have built much goodwill with Singaporean artists, by exporting them and providing opportunities to them. This has allowed us to best matchmake the artists to each unique event. Our strong network in Asia also allows us to tap into regional labels and bands.

Pictured: Midnight Fusic (MY) at Music Day Out 2022

Midnight Fusic @ Music Day Out 2022

Music Export

We feel very strongly about music export, and have worked to send Singaporean artists to platforms around Asia and beyond.

With the help of stat boards such as the National Arts Council and Singapore Tourism Board, we started by running the Where Are The Fruits label showcase @ SONIK Philippines 2020, as well as the Singapore showcases at Taiwan’s Golden Indie Music Awards/Asia Rolling Music Festival 2021 and ZAshare 2021, and Thailand’s Bangkok Music City 2021. Steady State Records is also the appointed ASEAN Korea Music Committee for Singapore.

Pictured: Presenting electronic duo .gif at Golden Melody Awards, under the banner of SGMUSO

.gif @ Golden Melody Awards SGMUSO

Developmental Programs

The next generation of artists need to be nurtured and developed. We had partnered with *SCAPE and the National Arts Council to present Mentorship programs such as the SCAPE ALT Residency 2021 and 2022 and the Noise Music Mentorship 2019 respectively.

Pictured: KV for the private showcase for *SCAPE’s ALT Residency, a mentorship program run by us

SCAPE ALT Residency Music Party Mentorship

AXEAN Festival

Our flagship event is AXEAN Festival (fka ASEAN Music Showcase Festival), where we are proud to be one of the co-founders, as well as being the producer and festival director.

2022 was AXEAN Festival’s first live edition in Singapore’s Haw Par Villa and saw more than 2,500 attendees, with 45 artists across 3 stages, and 60 music industry delegates.

2023 saw more than 7,500 attendees, with 50 artists across 4 stages, and 80 music industry delegates.

Pictured: Madsdo @ AXEAN Festival 2023 Main Stage


Who We’ve Worked With